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Discover and Build Your Author Brand
What exactly is an author brand? You’re a writer, not a company or a product. Do you really need a brand? An effective author brand can give you a major edge in successfully marketing your new...
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How To Target an Audience (And Avoid Book Launch Flop)
Just launched your book (or hope to soon)? Wondering why there is more fizzle than fan-fare? Your target audience–or lack thereof–may be to blame. Why Target An Audience? One of the biggest mistakes...
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The Highly Underrated Gravatar – Why You Need One and How to Get It
Setting up your online presence can be an onerous task. There is a long list of to-do’s between setting up your website, optimizing your social media outposts and creating compelling content that not...
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2 Must-Dos to Make Your Book Marketing Infinitely Easier
Why is it that your book marketing is falling short? You’re trying to implement as many of the tricks and tips that the ‘experts’ recommend, but few of your marketing tactics are gaining traction....
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Build An Epic Visual Strategy for Your Author Brand
The visual trend in marketing is inescapable. Short attention spans combined with an unparalleled surge of information (and distraction) requires a medium that can convey a message, a story, your...
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Writing in Multiple Genres: How It Impacts Your Platform and Book Sales
Today I’m going to answer one of the top questions I get asked: “I write in multiple genres (or hope to), how does this influence my platform and potential book sales?” We’ll look at traditional vs....
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Personal Branding for Authors: What It Is And Why It’s Essential
Personal Branding for Authors: A Simple Definition Personal branding can be a vague term… It isn’t just a website, a font choice or a clever tagline. It’s a blend of your skills, talents, values,...
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Building Your Author Brand: The Most Common Mistakes Writers Make
Branding plays a surprisingly important role in your author business. Every time someone sees your name, lands on your website, reads your book or listens to you speak, you’re reinforcing what you...
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Using Fanfiction to Build your Audience, Brand, and Platform
This is a guest post by writer and marketer, Hayley Zelda, on using fanfiction to build your audience, brand, and platform. She’s written on major writing platforms and worked with a number of...
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